Vanguard Deutschland GmbH
Type of company:
Manufacturer (own production)
Dutch, English, German
Vanguard is a global leader in high-quality photo-video accessories (tripods, monopods, ball heads, camera bags and cases), hunting accessories (archery bow cases, gun cases and gun pods/shooting sticks) and sporting optics (binoculars and spotting scopes). The diverse lineup includes products with first-of-its-kind features that are molding industry standards.
Anne Lee, Taiwanese entrepreneur, set up Guardforce group in 1986. She started her business as OEM Tripods manufacturer for major accounts such as Sony. She extended progressively her know-how to related areas such as binoculars and camera bags. Through the years, this expansion of activities and dissemination of products on the international level have led to deeper markets knowledge. Anne Lee, aware of major developments underway in the late 90s, both in the global economy (globalization, increased competition) than in photo-video, has refocused its strategy: To remain a major player in the long term, strengthen its own brand positioning VANGUARD on medium/high-end is crucial.
Thus all the activities of the group contributes since the early 2000s to make a mark VANGUARD reference in the world of photography, image and outdoor. With its proven experience of manufacturer, the group expresses its expertise and now assumes the quality and characteristics in a broad portfolio of Vanguard products: camera bags, cases, tripods, monopods and binoculars, spotting scopes and telescopes.
Design and manufacture 100% integrated
Taiwan originally, the group is now based in China, in Canton (Guangzhou), south-east. 3000 people are involved in the daily success of the brand at headquarters, R & D and the production center (with all product chains). The specificity and strength of the Vanguard Group doesn’t only lie in the diversity of its products but also in total control of his activity: no subcontracting is present in the production process.
A responsible player
Obtaining ISO 9001, 9002 and 14001, and TUV and UL labels, guarantee quality of products and services for Vanguard as a reference player in the world of photography.