Swarovski Optik KG

Sustainable management for the benefit of all

We think in a strategic way and operate in a businesslike manner so as to ensure the sustainable development and growth of our business. SWAROVSKI OPTIK manufactures products that encourage people to experience nature, to appreciate its value, to commune with it, and to ensure its continuity. In other words, our company’s business is about the long-term vision in every respect. This is because we operate with a sense of responsibility now and will continue to do so in the future, in every enterprising endeavor and area of activity we are involved in. Our definite commitment to the company’s location in Absam means that we are making a major contribution to the region’s strong development. There is also SWAROVSKI OPTIK’s support for sustainable growth and continuity down the generations. At SWAROVSKI OPTIK we regard sustainable management as our natural approach to doing business, as well as an investment in our future. Our corporate objectives are aimed at a sustainable rise in company and brand value, global market leadership even in volatile times through greater “flexibility,” as well as profitable growth and secure jobs.

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, telescopes, rifle scopes, range finders and night sight devices are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects.