Dillon Precision

I got into the reloading equipment business purely by accident. It started when a friend of mine died in an airplane crash – MY airplane. A few other friends of his and I spent four or five months closing up his machine shop business and selling off all the tools for his widow. When we were finished, she said, “I guess I owe you an airplane.” I answered, “No you don’t. I didn’t lend it to you. I lent it to your husband. That was between him and me. But I WOULD like his Thompson submachine gun.” The Tommy gun came with a star loading tool, so I became a progressive reloader.

Shortly thereafter, I bought an M-16, and wanted to load .223 ammo progressively, but Star said it wasn’t possible to do it with their tool. They said, “If you want to try it, we’ll sell you a .380 shellplate and you can try to make it work.” So I went to a machinist and cut down an RCBS die, ground the hardcoat off of the outside and had him thread it to the weird thread size that Star dies used and I made the damn thing work. I changed the link-arms to give it a little more stroke and came up with a kit so my friends could convert their machines.

My friend Peter Kokalis was ridiculing me and sarcastically suggested marketing my kit as the “Superstar Conversion,” which I did. Maybe 100 or so kits were sold, but soon people started asking me for a conversion to load .30-06 rifle ammunition on the Star machine. That’s when I decided to make my own reloader. The RL-1000 was the first full-fledged Dillon Precision product. Manufacture started out in my garage, then we moved into a small shop. We started the company on a $30,000 loan against our house.

Our first hobby-level progressive loader – The RL-300 – was a major learning experience. We built maybe 900 or 1000 of them, and lost about $100 on each one. This led to the RL-450, a less expensive machine to produce, and one that got the attention of the “big guys” in the reloading industry. By 1984, both Hornady and RCBS either had introduced or were preparing to introduce their own progressive reloaders, and they were much stronger than us in the distributor market. I wasn’t going to fight their fight. All good fighter pilots know that you don’t fight the other guy’s fight. Instead, I went into direct marketing. This was a go-for-broke thing. I spent every dollar I could raise on advertising. We had to sell 500 machines that month to pay for all the advertising we had purchased – we sold 5000.