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Type of company:

Manufacturer (own production)



Established in:



Danish, English, German, French

About Company


The great outdoors, freedom and excitement all rolled into one ... hunting attracts those looking for adventure and challenges.

This age-old sport had long been a passion for the Engel family, and in 1985, this passion was combined with the extensive experience which the family had built up since 1927 at producing functional clothing.

The result was Deerhunter®, today a popular hunting and leisure brand.


Hunters and other outdoor enthusiasts have specific requirements for their clothing.

For hunters and outdoor enthusiasts, it is important that the clothing is wind and waterproof, breathable, and that the camouflage is adapted to the surroundings, the type of hunting, the vegetation and the terrain. Deerhunter® develops and designs apparel based on the latest technologies, and each garment’s properties are tested in relation to the climate, durability and functionality.


Deerhunter® is the right brand for hunters, anglers and others looking for durable and functional hunting and leisurewear at reasonable prices.

Today, the brand is represented in more than 30 markets worldwide, and in 2009 Deerhunter® was granted a royal warrant as a Purveyor to the Royal Danish Court.

Passion for hunting. The great outdoors, freedom and excitement


Lars and Carl Engel

The company started out manufacturing workwear, and has since grown into a large enterprise with revenue running into millions of Danish kroner.

Deerhunter is part of the family-owned textile company F. Engel, which was established in 1927, and which engages in the design, production and sale of workwear, fashionwear and hunting apparel all over Europe.

In 2017, this international business in Haderslev in southern Jutland, which is today run by the third and fourth generations of the Engel family, celebrated its 90th anniversary.


F. Engel is a healthy business enjoying strong growth and development, where there is a clear-cut division of work and a common goal that the company is also market-leading in 20 years. Investments are being made in long-term development, in the latest technology, in human resources and in the environment.


Strong values a key driving force

A pioneering spirit, kinship and good business acumen have been the hallmarks of the past 90 years. The Engel family is convinced that these strong values are the secret to the company’s success.

F. Engel employs 500 people, of which 150 work in Denmark while the remainder are employed at two factories in Lithuania and at sales companies in Europe.

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